Who We Are

Well, it’s a bit of a long story. A community built to smash the glass ceiling over Women in Motorsports, particularly in Formula 1.

After stumbling her way into watching Formula 1, Ashleigh found herself in a world without representation of people like her. And, you guessed it, she’s working overtime to change that.

Girls in the Fast Lane is a culturally fluent motorsport media brand that rewrites the rules of racing commentary through fashion, emotion, and a fearless female perspective.

Founded by multidisciplinary storyteller Ashleigh Jayde, the brand was born in Naarm | Melbourne as a response to the boys' club energy of traditional F1 coverage. With roots in street culture, digital media, and a deep love for sport, Girls in the Fast Lane creates content that moves fast, hits deep, and looks good doing it.

From runway-ready tunnel fits to chaos-fuelled grid predictions, the platform blends humour, analysis, and style, designed for the girls who grew up loving the game but never saw themselves in it.

We’ve collaborated with brands like Aston Martin and built a global community of women who talk tyre strategy with the same passion they reserve for playlist curation or soft launches. Here, sports media isn’t just stats and circuits; it’s where speed meets style.

This is commentary through the female gaze.
This is motorsport, reimagined.

Meet the pit crew.

This is the team that keeps the Girls In The Fast Lane wheels turning day in and day out.

  • Ashleigh Jayde is a cultural storyteller, audio engineer, and sports media disruptor based in Naarm | Melbourne. She’s the creative force behind Girls in the Fast Lane. a platform built to reimagine motorsport commentary through the female gaze.

    With a background in hospitality, digital media, and an obsession with sport, Ash brings a rare blend of heart, humour, and high-low cultural fluency to everything she touches. Whether she’s breaking down tyre strategy, decoding driver drama, or curating paddock fit playlists, her superpower is connection between worlds, ideas, and people who never thought they belonged in the paddock.

    She’s not just here to talk about racing.
    She’s here to change the way it’s seen, felt, and remembered.

    Ash started her content creation journey in March of 2022 and now is found on multiple platforms such as TikTok, Instagram and YouTube.