Australian Formula 1 Media & Strategic Partnership

Girls in the Fast Lane partners with brands, teams and events looking to connect with a modern, culturally engaged Formula 1 audience.

Girls in the Fast Lane is a female-led Australian Formula 1 media platform founded by Australian Formula 1 content creator Ashleigh Jayde. We partner with brands, teams and events looking to connect with a modern, culturally engaged motorsport audience, particularly around the Australian Grand Prix and global race weekends. Formula 1 is no longer just a sport. It’s fashion, travel, technology, community and storytelling.

Girls in the Fast Lane operates at that intersection.

During the Australian Grand Prix and international race weekends, Girls in the Fast Lane delivers on-the-ground digital storytelling, integrated editorial features and long-form content that position partners within the rhythm of the sport. Whether through race week guides, cultural commentary or live event hosting, collaborations are built around strategic timing, audience trust and long-term presence. Our audience is digitally native, culturally engaged and active during race week. Based in Australia with global reach, they care about motorsport beyond statistics. They engage with the people, the stories and the atmosphere that shape modern Formula 1.

Ashleigh brings both lived fandom and media discipline to every partnership. She understands the cadence of race week, the tone of the community and the difference between marketing and meaningful presence.

From Australian Grand Prix coverage to international partnerships, Girls in the Fast Lane works with brands who want to show up in Formula 1 culture in a way that feels intelligent, inclusive and relevant. If your brand or team aligns with Formula 1, motorsport culture, sports or race week storytelling, we’d love to connect.